Grillo Tractor Color Change: Earth Tools Case Study
Grillo Tractor Color Change: A Case Study in Brand Identity and Cost Optimization This case study analyzes the impact of BCS's decision to change the color of Grillo tractors from a vibrant blue to a more muted black and silver. We examine the ramifications for Earth Tools, a key distributor, and the broader sustainable agriculture market, focusing on the interplay between brand perception, cost-cutting measures, and consumer preferences within the environmentally conscious farming sector....